De 352 millions de clics analysés… c’est la méthode rapportée par Faut le savoir:
Pouvoir enregistrer (de façon anonyme) le comportement des utilisateurs des produits Microsoft et analyser les résultats. C’est ce qu’a fait Microsoft, avec l’accord des utilisateurs. Ils ont analysé plus de 1,3 milliards de sessions Office 2003.
La suite sur l’article de Jensen Harris: Inside Deep Thought. Microsoft passe allègrement dessus les questionnaires bidons pour connaître l’avis de ses utilisateurs, les gurus de l’ergonomie pour se focaliser sur les utilisateurs et leurs clics, bien plus fiables selon eux.
What kind of data do we collect? We know everything from the frequency of which commands are used to the number of Outlook mail folders you have. We know which keyboard shortcuts you use. We know how much time you spend in the Calendar, and we know if you customize your toolbars. In short, we collect anything we think might be interesting and useful as long as it doesn’t compromise a user’s privacy.
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So, one of the biggest reasons that we decided to do the new user interface for Office 12 is simply that, for the first time, we have the data we need to make intelligent decisions. Anything we would have done in the past would have been based more on guesswork and bias than on reality. Data is just one input to the design process, of course, but there’s something extraordinarily empowering about knowing which commands people use often and which they don’t. And knowing which commands are used in sequence with which other commands. And which commands are used 7x more with the keyboard than with the mouse. And how big people’s screens are… and how much of the time they use Excel maximized… and how many documents they use at once… and which commands literally are never used… and which are used much more frequently by East Asian users… and on and on…